Digital Strategist - Foundation
MELBOURNE, VIC, AU, 3000
At Peter Mac we aim to continuously improve cancer care, research and education across all cancers and for all people affected by cancer: changing lives, breaking new ground. Everything we do is underpinned by our core values, Excellence, Compassion and Innovation. Welcoming people from a wide variety of different backgrounds and experiences is critical to fostering innovation, cultivating compassion, attracting and retaining top talent and providing the best possible cancer care for our patients.
YOUR ROLE IN OUR FUTURE
Digital Strategist – Foundation
Ongoing, Full-Time Role
The Digital Strategist will play a key role in transforming the Foundation’s online presence. This role will be responsible for developing and executing an organisation-wide digital strategy. You will work across all fundraising programs to identify opportunities to enhance existing digital activities and engage online audiences to drive growth across the Foundation’s digital channels and support our fundraising efforts. This role will also lead the introduction of new digital initiatives to generate results and enhance efficiencies.
This role is a full-time, ongoing position reporting into the Communications Manager.
Remuneration between $85,000.00 per annum (full-time equivalent) and $95,000.00 per annum (full-time equivalent) depending on candidates experience and qualifications. To be discussed with Hiring Manager.
Applicants to this role should provide a covering letter outlining relative key skills and experience to assist us with our assessment.
For further information about this opportunity, click Apply to be redirected to the Peter Mac Careers page where you can review the position summary. Alternatively, please contact us using the information below for a confidential discussion.
Hiring Manager: Kristi Charter
Contact Number: 03 85596774
Email: Kristi-Lyn.Charter@petermac.org
Applications Close: 11:59pm Wednesday 29 January 2025.
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Position Summary
The Digital Strategist will develop and execute an organisation-wide digital strategy to transform the Foundation’s online presence. This role will work across all fundraising programs to identify opportunities to enhance existing digital activities and engage online audiences to drive growth across the Foundation’s digital channels and support our fundraising efforts.
The Digital Strategist will use their extensive experience to analyse performance and provide strategic insights to optimise digital campaigns and platforms to strengthen the Peter Mac brand and increase fundraising revenue.
In addition, this role will lead the introduction of new digital initiatives to generate results and enhance efficiencies.
Enterprise Agreement
Health and Allied Services, Managers and Administrative Workers (Victorian Public Sector) (Single Interest Employers) Enterprise Agreement 2021-2025
Classification or Salary Range
HS Grade 3
Immunisation Risk Category
Immunisation Category C
Key Relationships
| Internal | • Chief Executive Officer • Head of Fundraising • Head of Philanthropy • Digital Specialist • Digital Individual Giving Coordinator • Digital Community Fundraising Coordinator • All Foundation team members • Peter Mac staff |
| External | • Effective working relationships with all stakeholders including suppliers |
Skills
| Essential Requirements | Experience: • Degree in marketing, communications, business or similar • Minimum three - five years’ experience in a similar digital role • Demonstrated experience leading and managing digital marketing strategies. • Demonstrated knowledge of online marketing tools, website analytics tools, SEO, and social media platforms. • Demonstrated experience working collaboratively to deliver multichannel campaigns. Skills: • Excellent analytical skills • Strong understanding of digital marketing trends and best practice • Takes a creative and innovative approach using data insights to enhance digital performance across all digital platforms • Works collaboratively with others to integrate digital initiatives and manage processes across teams • Displays initiative • Attention to detail • Proactive approach to problem solving • Good time management skills |
| Desirable Requirements | • Experience in a nonprofit or fundraising organisation • Basic graphic design skills • Experience using e-marketing platforms |
Key Accountabilities
| Key Accountabilities | Demonstrated by / Key Performance Indicators |
| 1. Develop, maintain and adapt a digital strategy which aligns with the Foundation’s goals and fundraising objectives and supports a cohesive digital experience for our audience. | •Conduct an annual audit of the Foundation’s current digital activities and platforms to identify opportunities for growth. •Collaborate with stakeholders and teams to assess opportunities to enhance digital activities, identify process improvement and introduce new initiatives. •Regularly undertake competitor analysis to identify industry trends, best practice and emerging digital marketing technologies. •Utilise audience data and behavioral insights to develop a data-driven approach to the development and implementation of the digital strategy. •Review the Foundation’s Strategic Directions to translate the Foundation’s strategic goals into actionable digital initiatives. •Establish clear key performance indicators across fundraising programs to measure the success of digital tactics and campaigns |
| 2. Drive digital transformation initiatives | •Engage with the fundraising programs to ensure that digital initiatives align with their program’s objectives. •Collaborate with stakeholders across the Foundation to integrate digital strategies into broader organisational efforts. •Work closely with stakeholders to optimise donation processes and online giving platforms to enhance donor experience. •Work with teams to review and help manage data flow between systems to ensure accurate audience segmentation and data integrity to deliver targeted, personalised communications. •Work with the Digital Specialist to explore opportunities to enhance brand visibility online and boost audience engagement. •Collaborate with the Digital Specialist to ensure digital platforms are fit for purpose. |
Key Accountabilities (Contd..)
| Key Accountabilities | Demonstrated by / Key Performance Indicators |
| 3. Analytics and Reporting | •Use analytics tools to measure and analyse digital performance against key performance indicators. •Generate reports and present findings to key stakeholders with actionable insights to refine digital strategies and tactics. •Regularly monitor user behaviour and engagement to provide data-driven recommendations for continuous improvement. •Work collaboratively with Peter Mac colleagues to ensure insights are shared more broadly with the team to inform digital initiatives across the Foundation. |
| 4. Provide digital support to the Fundraising and Philanthropy programs | •Provide digital subject matter expertise to fundraising projects across the Foundation to ensure best practice and alignment with digital strategy. •Provide timely and effective contributions that meet the Foundation team’s needs and supports the digital strategy. •Work with the Digital Specialist to foster and promote collaboration across teams to improve efficiencies across digital initiatives. •Collaborate with the Digital Specialist to ensure platform users across the organisation have sufficient training. •Maintain strong effective working relationships with key internal and external stakeholders. |
| 5. Other Duties |
•Understands and complies with all relevant legislation and Peter MacCallum Cancer Centre and Peter MacCallum Cancer Foundation policies, procedures and legislative requirements. |
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Peter Mac requires its staff to be fully vaccinated against COVID-19. Please contact us if you would like to discuss this requirement.
WHY WORK FOR PETER MAC
- Peter Mac offer a range of benefits which support our people both personally and professionally.
- Our staff benefits include award winning facilities, professional development and events, a health and wellbeing program, flexible work practices and policies and financial benefits such as salary packaging.
- We encourage applications from Aboriginal and Torres Strait Islander people, all members of the LGBTQI community and people with a disability.