Digital Individual Giving Coordinator
MELBOURNE, VIC, AU, 3000
Digital Individual Giving Coordinator
• Full-time, fixed-term role until end of August 2025
• Parkville location, with multiple transport options available
• $86,000 + salary packaging + super
The Peter MacCallum Cancer Centre (Peter Mac) is a Victorian public health service and a world-leading comprehensive cancer centre seeking to excel across all spheres of clinical care, research and education. We are home to the largest cancer research enterprise in Australia and provide treatment to around 40,000 people with cancer each year. Welcoming people from a wide variety of different backgrounds and experiences is critical to fostering innovation, compassion and excellence, and providing the best possible cancer care for our patients.
About the Foundation
The Peter MacCallum Cancer Foundation is the fundraising arm of Peter Mac. The Foundation accelerates life-saving cancer research by providing critical funding for innovative projects, enabling researchers to discover new ways to prevent, detect and treat cancer. Donor support empowers our people to translate breakthroughs from the lab into real-world treatments that improve outcomes for patients and their families.
About the role
As the Digital Individual Giving Coordinator you will assist the Foundation in acquiring one-off and monthly donors, and maximising retention rates and income from existing donors, through digital activities such as social media engagement, email, SEO and SEM. You’ll also play a key role in delivering the Foundation’s marketing and social media strategies.
Key responsibilities will see you coordinate all digital activities required to maximise fundraising results within the individual giving portfolio, such as planning, implementing and optimising:
• Digital advertising campaigns
• Automated communications
• Web content
This is a unique opportunity to make a life-changing difference to people with cancer, creating meaningful impact within a world-leading, purpose-driven organisation!
About you
You will be someone with excellent communication and interpersonal skills, who is able to build strong working relationships with a wide range of stakeholders.
You’ll bring with you:
• A minimum of two years’ experience in a digital fundraising role, or in a direct marketing role with a digital component
• Strong data analytical and reporting skills
• Digital marketing skills, including writing and uploading email and web copy
• Experience using marketing automation platforms ad integrating multiple online platforms
• Experience in building, monitoring and optimising digital campaigns, including purchasing media and tracking sales funnels
• Knowledge of SEO and SEM
Our benefits
We offer a range of benefits which support our people both personally and professionally, including:
• Salary packaging to increase your take home pay
• Discounted health insurance and eye care
• A comprehensive health and wellbeing program
• Public transport options at our doorstep and end-of-trip facilities for cyclists
• Onsite eateries and coffee shops and inviting rooftop garden spaces
• Pathways for professional development and new career opportunities
• Flexible, hybrid working practices
Inclusion and belonging
Peter Mac celebrates, values and supports a diverse and inclusive environment which reflects our vibrant community. We encourage applications from anyone identifying as Aboriginal and/or Torres Strait Islander. We also welcome anyone who identifies as LGBTQIA+, linguistically, culturally and/or gender diverse, people with disability, and people of any age to apply for our roles.
Join us!
If you feel this role is right for you, we warmly invite you to apply and encourage your early application. All appointments are made subject to a satisfactory police check and vaccination evidence. Should you need assistance or require any adjustments or accommodations to fully participate in the application or interview process, you are welcome to reach out to the contact person listed. We acknowledge that not all applicants will meet the full list of selection criteria outlined, and wherever possible we will consider applications where relevant experience can apply.
For a confidential discussion about this role, please contact Kristi Charter, Communications Manager, at Kristi-Lyn.Charter@petermac.org or 03 855 96774
Applications Close: 11:59pm, Sunday 13 July 2025
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Position Summary
The Digital Coordinator will assist the Foundation in acquiring one-off and monthly donors, and maximisingretention rates and income from existing donors, through digital activities such as social media engagementand advertising, email, SEO and SEM.
The Digital Coordinator will play a key role in delivering the Foundation’s Digital Direct Marketing strategy byinspiring donors to give to vital cancer research via online channels of communication.
The role is responsible for coordinating all digital activities required to maximise fundraising results withinthe individual giving portfolio, such as planning, implementing and optimising:
- digital advertising campaigns
- automated communications
- web content
The role encompasses campaign planning, content development (text, images, video), technical implementation, monitoring and reporting.
This role also plays a role in delivering the Foundation’s social media strategies, including social mediamonitoring requirements.
Enterprise Agreement
Health and Allied Services, Managers and Administrative Workers (Victorian Public Sector) (Single InterestEmployers) Enterprise Agreement 2021-2025
Classification or Salary Range
HS3
Immunisation Risk Category
Immunisation Category C
Decision Making Authority
None
Key Relationships
| Internal |
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| External |
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Skills
| Essential Requirements |
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| Desirable Requirements |
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Key Accountabilities
| Key Accountabilities | Demonstrated by / Key Performance Indicators |
| Acquire, retain, upgrade and reactivate cash and monthly donors in line with the Foundation’s strategic objectives and operational KPIs |
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| In line with agreed messaging and approvals processes, develop digital content to achieve and support the annual KPIs of the Individual Giving operational plans. |
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| In line with agreed policies and procedures, build, upload and maintain digital content to maximise the operational objectives of the Individual Giving program. |
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| In line with agreed policies and procedures, monitor and report on digital performance for the Individual Giving program. |
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| Contribute to Foundation-wide digital objectives |
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| Work collaboratively with other members of thefundraising team to maximise revenues acrossincome streams. |
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| Other duties as required |
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All Peter MacCallum team members must:
- Demonstrate and role model Peter Mac values.
- Comply with all Peter Mac Policies and Procedures.
- Comply with the Requirements of the National Safety and Quality Health Service Standards.
- Work in accordance with the Data Accountability Framework to maintain data integrity.
- Complete and maintain all mandatory training relevant to area of practice.
- Participate in Peter MacCallum Cancer Centre's performance development process as required.
- Contribute to a safe and healthy working environment.
- Report unsafe work practices in the incident reporting system.
- Promote a no blame culture of safety and wellbeing.
- Maintain working knowledge of emergency procedures and location of emergency equipment.
- Actively work to prevent bullying, discrimination and harassment in the workplace.
- Observe child safe principles and expectations for appropriate behaviour toward and in the company ofchildren.
- Be able to travel between campuses as necessary for their role.
Peter Mac is committed to Quality, Safety, Risk and Improvement. All staff will:
- Ensure patient and consumer safety and quality of care is the highest priority
- Maintain an understanding of individual responsibility for safety, quality and risk and contribute toorganisational quality and safety initiatives
- Follow organisational safety, quality and risk policies, procedures and guidelines
- Maintain a safe working environment for yourself, your team and members of the public,
- Escalate concerns regarding safety, quality and risk to an appropriate staff member, if unable to rectifyyourself
- Maintain a good working knowledge of the National Safety and Quality Health Service Standards, take theinitiative to pursue opportunities for quality improvement, and actively contribute to the accreditation of theservice being delivered
- Actively involve patients, consumers and/or carers in quality and safety improvement activities.
Peter Mac strongly supports patients in expressing their wishes and values. Clinical staff are encouraged toengage in Advance Care Planning (ACP) discussions with patients.
Peter Mac complies with the legislative requirements of the Voluntary Assisted Dying Act 2017 and theorganisation supports its community in accessing their rights under this legislation. Peter Mac respects therights of staff to choose to participate or not.
Peter Mac has a zero tolerance of child abuse, and all allegations and safety concerns will be treated veryseriously. For more information refer to Peter Mac's Child Safe Policy.
Peter MacCallum Cancer Centre is an equal opportunity employer and is committed to providing for itsemployees a work environment which is free from harassment or discrimination.
Peter MacCallum Cancer Centre is a smoke-free environment.
Peter MacCallum Cancer Centre provides and actively promotes flexible work practices and family friendlypolicies and encourages and welcomes candidates and employees from all cultures, regardless of ethnicity,indigenous background, disability status, LGBTIQ+ community or carer's responsibilities
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For further information about this opportunity, click Apply to be redirected to the Peter Mac Careers page where you can review the position profile. Alternatively, please contact us for a confidential discussion.
Peter Mac is a child safe organisation and has a commitment to child safety and wellbeing.
WHY WORK FOR PETER MAC
- Peter Mac offer a range of benefits which support our people both personally and professionally.
- Our staff benefits include award winning facilities, professional development and events, a health and wellbeing program, flexible work practices and policies and financial benefits such as salary packaging.
- We encourage applications from Aboriginal and Torres Strait Islander people, all members of the LGBTQI community and people with a disability.